What is Fairtrade?
Fairtrade is all about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.
With Fairtrade you have the power to change the world every day. With simple shopping choices, you can get farmers a better deal. And that means they can make their own decisions, control their future and lead the dignified life everyone deserves.
Click here to find out more about the Fairtrade Foundation and the impact they have across the world!
25 Years of the Fairtrade Mark!
October 2019 marked 25 years since the launch of the FAIRTRADE Mark in the UK. This makes it as old as The Lion King film, Eurotunnel and TV series Friends!
There are over 6,000 Fairtrade products from coffee and tea to flowers and wine, so when you shop in a Midcounties store, look out for the Fairtrade Mark. To see the range of Fairtrade products available click on this link from the Fairtrade Foundation.
This year the Fairtrade Mark is 25 years old. That’s a quarter of a century since Fairtrade-certified products with their distinctive green and blue logo appeared on our shelves. Or 25 years of trade justice, ethical business and empowering poor farmers and growers around the globe.
Over the years it has been estimated that the Fairtrade logo and the premium it pays have helped to improve the lives of over 1.6 million farmers and workers across 73 countries including some of the poorest communities in the world. Now many of those who originally benefitted from the scheme have grown up children of their own whose standard of living and education has been subsidised by us paying a little more for the products we love from coffee to wine.
The Midcounties Co-operative and Fairtrade go back a long way. The Society was the first UK retailer to put Fairtrade products in all its stores in 1998. In 2000 it introduced Fairtrade bananas with the first Fairtrade wine following a year later. Today all Midcounties’ own-brand tea, coffee, and chocolate ranges are Fairtrade certified.
To encourage people to buy Fairtrade the Society has launched its ‘1 Swap campaign’ encouraging shoppers to swap one item in their trolley for a Fairtrade equivalent. The Society also held cooking demos, organised Fairtrade competitions and ran education sessions in schools to promote Fairtrade 25.
The Fairtrade Mark may have started out as a grassroots initiative but today the logo is recognised by more than 90 percent of British customers. Mike Pickering, Social Responsibility Manager at The Midcounties Co-operative, said: “Fairtrade is so important to us as a Society, and we hope that our activities will help to highlight Fairtrade’s ongoing efforts to support better welfare for food producers, and prompt more people to make kinder decisions when they do their shopping. If we can encourage all of our shoppers and members to embrace our #1Swap campaign and include one more Fairtrade item in their basket, we can collectively make a huge difference to the lives of farmers across the globe.”
Our Fairtrade Partnership
Here at Coop Midcounties, we have been supporting Fairtrade for over 25 years, which couldn't have been possible without our members and customers!
We’ve championed Fairtrade for nearly 25 years so that now:
100% Cocoa in Co-op products is Fairtrade
All Co-op Chocolate is Fairtrade
All Co-op Coffee is Fairtrade
- Largest seller of Fairtrade wines in the World
First to sell Fairtrade bananas in all our stores
Jennie's Ethical Adventure to Guatemala
- Connect with our community partners and Fairtrade Towns to showcase our support of Fairtrade
- Provide Fairtrade education sessions to schools across our 20 Regional Communities
- Engage our members and colleagues in the Fortnight, ensuring that they are all aware it’s taking place
- Drive awareness for members to attend our local member events
Educating the Next Generation
Here at Coop Midcounties, we understand the importance of teaching our next generation about ethical sourcing and being more sustainable.
We have created a Fairtrade pack which includes teaching materials, this will be shared with all our partner schools to help the teachers educate children about Fairtrade.
We also have colleagues who will be going out to our partner schools, across our 20 Regional Communities, presenting at assemblies and hosting workshops about all things Fairtrade!