Jennie's Ethical Adventure to Guatemala
What is Fairtrade?
Fairtrade is all about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.
With Fairtrade you have the power to change the world every day. With simple shopping choices, you can get farmers a better deal. And that means they can make their own decisions, control their future and lead the dignified life everyone deserves.
Click here to find out more about the Fairtrade Foundation and the impact they have across the world!
Our Fairtrade Partnership
Here at Coop Midcounties, we have been supporting Fairtrade for over 25 years, which couldn't have been possible without our members and customers!
We’ve championed Fairtrade for nearly 25 years so that now:
100% Cocoa in Co-op products is Fairtrade
All Co-op Chocolate is Fairtrade
All Co-op Coffee is Fairtrade
- Largest seller of Fairtrade wines in the World
First to sell Fairtrade bananas in all our stores
- Connect with our community partners and Fairtrade Towns to showcase our support of Fairtrade
- Provide Fairtrade education sessions to schools across our 20 Regional Communities
- Engage our members and colleagues in the Fortnight, ensuring that they are all aware it’s taking place
- Drive awareness for members to attend our local member events
Educating the Next Generation
Here at Coop Midcounties, we understand the importance of teaching our next generation about ethical sourcing and being more sustainable.
We have created a Fairtrade pack which includes teaching materials, this will be shared with all our partner schools to help the teachers educate children about Fairtrade.
We also have colleagues who will be going out to our partner schools, across our 20 Regional Communities, presenting at assemblies and hosting workshops about all things Fairtrade!
How Can You Help? #SheDeserves
Join the Fairtrade #SheDeserves campaign, which has been set-up to ensure that cocoa farmers in West Africa earn a living wage. £1,86 is the amount a West African cocoa farmer needs to achieve a living income, however, a typical cocoa farmer in Cote d'Ivoire currently lives on around 74p a day!! You can find out more about the campaign by clicking here.
Here are 7 ways you can get involved with the Fairtrade #SheDeserves campaign:
- Sign the petition here
- Host an Event
- Fundraise for Fairtrade
- Share on Social Media
- Choose Fairtrade Chocolate
- Sign up to Email
Click here to find out more about the ways you can get involved in the campaign.