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Every purchase we make has the power to change lives.

This Fairtrade Fortnight we’re shining a light on the people behind the products we love – from tea to coffee, chocolate to bananas – and showing how Fairtrade gives them a fairer deal.

By choosing Fairtrade you’re helping farmers and workers around the world to earn a decent income, work in better conditions and protect our planet.

Together, we can Do it Fair and stand with the people behind the things we consume every day.

Brew it Fair

Tea is more than just Britain’s favourite drink- it's a daily ritual that unites millions across the country.

But behind every cup lies an unfair global trading system where the people who grow and pick our tea face low wages, poor conditions, and an unequal share of power.

Fairtrade's new Brew it Fair campaign calls on UK consumers, businesses, and the government to act now. Together, Governments, businesses and communities can work alongside tea growers and pickers. We can raise low tea prices, increase pay and demand human rights for the people behind the tea we drink.

Together, we can "Brew it Fair" and stand with the people behind the tea we drink.

How can you make a difference?

Choose change and make a difference in three easy steps:

  1. Choose Fairtrade. Whenever you can, switch to Fairtrade products and start making a difference - find your local Midcounties store

  2. Cook with Fairtrade Ingredients - view our recipes

  3. Use Your Voice - Spread the word about Fairtrade to those around you, using the hashtags #FairtradeFortnight, #DoItFair #ChooseFairtrade and tagging @midcountiescoop and @FairtradeUK

What do Fairtrade Marks stand for?

Fairtrade Marks are there to help you make informed choices about the products you buy.

If you see a Fairtrade Mark on our products then you can be sure you’re making an ethical purchase that benefits the producer, their community, and their local environment.

Here's just a few of the Fairtrade products you can find in Your Co-op Food stores...

More Places to Buy Certified Products...

Fairtrade Brands Leading the Way...

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