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1Change for a Cleaner World

The world is facing a crisis of single-use plastics littering our oceans and damaging our ecosystems.

But because we’ve always believed great things happen when we work together, we’ve introduced 1Change. A campaign to cut the waste we produce, while inspiring shoppers and communities to turn the tide on single-use plastics.

Meet Cal, our Environmental Ambassador

As the founder of Paddle Against Plastic, environmentalist Cal Major has seen the damage caused by single-use plastics first-hand. Now she’s teaming up with us to spread the word about plastic pollution and share the things we can all be doing to tackle the problem.

Our Environmental Ambassador, Cal Major, has just completed her expedition across the River Severn, exploring the course of plastic from source to sea, and the relationship between our lives inland and the oceans, and we want to engage you, our members, about her journey.

Cal's aim was to connect the dots between the plastic used on land and that in the ocean through education, and to consequently empower small changes in behaviour to positively affect the marine litter crisis, reconnecting people to the nature on our doorsteps.

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Rivers provide a perfect opportunity to do all of these - demonstrating our link between actions on land and impacts in the oceans, via the nature superhighways flowing through our country to the ocean.

From the 9th September, Cal followed the River Severn from its source in the Welsh hills, through 3 counties, to the sea.

The River Severn is the longest river in the UK at 354km, and it flows through Shropshire, Worcestershire and Gloucestershire, and the cities of Shrewsbury, Worcester and Gloucester.


Cal used her Stand-Up Paddle Board to navigate the route and help tackle litter on the way.

Watch Cal's Expedition Film

Watch the short film below following Cal's expedition along the River Severn from its first navigable point on the Welsh/English border out to sea, through Shropshire, Worcestershire and Gloucestershire. Don't forget to subscribe to our YouTube channel by clicking here

Circumstances are a little different than 2019 when we helped to clean up several open spaces in many of your regional communities!

The lockdown had a hugely positive impact on our environment, litter was at it's lowest level for a long time, people recycling more, getting out there and appreciating the world around them. So this is a great opportunity to focus on other issues and reflect and plan for the future.

On 5th June '20, we launched the premiere of our World Environment Day premiere, giving members the opportunity to see the impact we've made across the Society and in our local communities so far through our 1Change campaign, giving members the opportunity to comment with their ideas to help us further defend the environment!

World Environment Day Activity & Actions

When we launched our World Environment Day 2020 video, we called on members and colleagues to tell us the 1Change they'd like us to make to further defend the environment, with all ideas being discussed and considered by our Environmental Steering Group.

From your ideas we agreed on the following Environmental commitments from the Society:


Just the Beginning

We’ve already achieved some great results with 1Change. Making a real difference every day as we work together to drive down plastics. We’re always striving to do more, but here are some of our milestones so far:

  • Engaged over 1,000 member and community pledges to tackle single-use plastics in the community. 

  • Enabled 1,000 eco-bricks to be created to build a Turkey shed made out of waste plastic for our community partner Fairy-tale Farm, by mobilising members, customers, community partners and schools to work together through our Cotswold Regional Community.  Supporting circular economy principles, we are the first UK retailer to offer this innovative solution through eco-bricks, and have developed a community model that can be rolled out in other areas.   

  • Helped rebuild the health of water, land and biodiversity in the community by enabling over 700 volunteers to tidy up 380 bags of litter from the natural environment across our 20 Regional Communities involving schools, members, community partners and colleagues. 

  • As a result of our community engagement, we have been able to implement business changes that are resulting in a reduction of 2 tonnes of plastic per year through our operations

  • Working with our members we have replaced single-use plastic carrier bags with compostable bags in over 140 Food Stores, eliminating over 3 million plastic bags per year