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Best of Our Counties New website icons - 55x55-BOOC_V3.svg

We’re extremely proud of British produce!

To make sure you get the absolute best of it, we go one step further in ethically sourcing from local suppliers.

For local, fresh, seasonal produce, look for the Best of Our Counties mark in-store.

 

Find recipes and meet your suppliers

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As fresh as it can be!


When you see the Best of Our Counties mark, you know you’re buying quality, homegrown food and drink all from the store’s own county, or the one right next door. Because it hasn’t travelled miles to get to us, it’s better for the environment and as fresh as can be!