LOCAL FOOD PARTNERSHIP CELEBRATES FIRST LISTING WITH MAJOR RETAILER
A collaboration between a local food producer and two retired chefs has created a new range of locally produced pastas and pasta sauces that have secured their first listing with a major retailer. Warwickshire-based farm and food producer Mudwalls has partnered with Alice and Francesco Aldorasi-Sanford to develop the ‘Alifranco’ range, which includes fresh pasta, filled pasta and sauces. The products have been stocked in The Midcounties Co-operative Food stores in Chipping Norton and Bourton-on-the-Water since last month.
Published 8 Jan 2018
The Alifranco selection was created following a cook-off at The Midcounties Co-operative head office where colleagues tasted various flavour combinations made with Mudwalls ingredients. An in-store tasting and feedback session then took place, where shoppers selected the winning range.
The new products form part of the store’s ‘Best of Our Counties’ range, which showcases the best food and drink from local suppliers in Warwickshire and neighbouring counties.
The winning products include:
- Two plain pastas; fusilli and spinach
- Three filled pasta flavours; porcini and ricotta; butternut squash and caramelised onion; pea, mint and lemon
- Three pasta sauces; salmon and cream pea; slow roast beef ragu; arabiata spicy tomato
As well as selling produce grown on the 250 acre farm, Mudwalls also partners with suppliers to develop products under its own brand.
On top of its range of fresh fruit and vegetables, the business also sells a selection of locally-sourced products including puff pastry pies, a range of sausages and hams and scotch eggs.
George Beach, managing director at Mudwalls Farm, said: “All ingredients in this range are sourced from our Mudwalls Farm, or local suppliers so customers can rest assured of their provenance and quality. We’ve really enjoyed working with Alice and Francesco on this new range and we’re over the moon that the Alifranco products are now available to the local public. They are delicious flavours and we are confident shoppers will love them.”
Matt Fletcher, direct sourcing manager at The Midcounties Co-operative Food, said: “We’re committed to supporting fantastic local suppliers that make great-tasting products that we know our community will love.
“We already know from the in-store tasting session that these pasta products will go down a storm so we are excited to be stocking them on our shelves.”
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Notes to Editors:
The Midcounties Co-operative has headquarters in Warwickshire, with trading outlets in Oxfordshire, Gloucestershire, Wiltshire, Shropshire, West Midlands, Avon, Somerset, Dorset, Worcestershire and the surrounding counties.
The Society trades in food retail, funeral, travel, pharmacy, childcare nurseries, flexible benefits and energy, as well as running a number of post offices. Midcounties is the largest independent Co-operative Society in the UK, with more than 500 sites and 649,000 members
The Society has received the prestigious Queen’s Award for Enterprise in Sustainable Development in 2015 and achieved a 5 star rating in Business in the Community’s Corporate Responsibility (CR) Index for 2017.
The Society's mission statement is 'To be a successful consumer co-operative working towards creating a better, fairer world, and to enhance the lives of our colleagues, members, customers, and the communities we serve'.