Spotlight on our TV Ad

The campaign kicks off with a real bang! Lasting no less than 2½ minutes, the full version of the new TV ad will premiere during Coronation Street on 16th February 2009, to a massive expected audience of over 10 million viewers. plus, for maximum impact, the ad will take up the entire break. It opens with a child blowing a dandelion clock.

Walking Buses - To help improve children's fitness and reduce the local congestion we've helped schools across the country set up Walking Bus schemes.

Windfarms - As part of our commitment to green energy, we have an 8-turbine windfarm on one of our farms at Coldham, Cambridgeshire.

Grassroots Football - Across the country, The Co-operative Insurance sponsors a number of grassroots projects, including a programme to provide football coaching plus kits and equipment for the Wayne Rooneys of tomorrow.

The Co-operative Farms - At present The Co-operative is responsible for farming over 70,000 acres of land in England and Scotland. Not only does this make us the UK's largest farmer, it also allows us to provide the very best of British produce to our customers.

Climate Change - The Co-operative is one of the world's leading businesses working to tackle climate change, and there are a number of ways we're doing this.

Fairtrade - Since 1992 The Co-operative has been a leader in Fairtrade and our commitment and dedication to getting a fair deal for our suppliers has led to the UK becoming the largest Fairtrade market anywhere.

Carbon Offsetting - Working with the organisation Climate Care, we've brought about a number of ways customers can offset the amount of C02 and other green gases they are responsible for, by funding projects in the developing world.

Sustainable Fishing - To prevent overfishing and protect vulnerable species, we ensure that all own-brand fish products have been responsibly sourced.