Lucky the Lion encouraged children at an Oxford school to look after their teeth as part of a new initiative by The Midcounties Co-operative.

The 6ft cuddly character joined in the fun at Orchard Meadow Primary School in Blackbird Leys.

Pupils aged five to seven-years-old learned about the importance of brushing their teeth regularly and the need to reduce sugary snacks and to eat the right foods.

Each child received a special information pack which included a funky toothbrush, toothpaste and a wooden toothbrush holder. The youngsters also decorated the holders which have two minute timers so they know how long to brush their teeth each time.

Lucky the Lion took part in the demonstrations, which also used a giant toothbrush and huge pair of teeth to get the message across.

Barbara Dunne, Community Co-ordinator for The Midcounties Co-operative, said: “We are a trusted retailer which believes in giving back to the communities we serve. We have developed this project in partnership with the Oxfordshire Primary Care Trust to encourage children in a fun and effective way to look after their teeth.

“We hope parents will reinforce that message at home. The information packs we provide include a toothbrush chart for the children to draw a smiley face on a calendar each day if they have brushed their teeth once in the morning and last thing before bed.”

Six schools in the Oxford area are taking part in the pilot scheme.

ENDS